Newspack is an open-source publishing platform built on WordPress for small to medium sized news organizations. It is an “opinionated” platform that stakes out clear, best-practice positions on technology, design, and business practice for news publishers.

Newspack is supported by over $2.2 million funding with ongoing technical and advisory assistance from Automattic, Google, and other partners.

Key Features

Mobile First Design Tools

  • Responsive, mobile-first base theme
  • Upload Graphics and Pick Color Schemes
  • Choose Page Layouts and Style Page Elements
  • No more being locked into only what a theme offers


  • Live Broadcast
  • Customizable Video Player
  • Image galleries and slideshows
  • Widgets that display video and photos from the media library or from YouTube, Vimeo, Instagram, Facebook, and other providers
  • Import media from Google Photos, Instagram, Flickr, and other providers
  • Continuous Audio Player
  • Embed music players from SoundCloud, Spotify, BandCamp, Mixcloud, Reverbnation, LibreTime, AirTime etc.

Newsletter Support

  • Connects your site to Mailchimp and sets up a Mailchimp block you can use to get new subscribers for your newsletter
  • Easy import/export contacts and mailing lists

Revenue Development

  • Enable Ads from providers like Google AdSense and WordAds
  • Accept payments and donations
    • Per-Program Crowdfunding
    • One-Click Donations
    • Peer to Peer Campaigns
  • Integrate/embed providers like Patreon, Kickstarter, and Open Collective
  • Make it easy to create an online store.

Analytics & SEO

  • Track traffic and activity with Google Analytics
  • Search engine and social optimization tools


  • Social Media Networks – Connect your website to the social media networks you use and share your content across all your social accounts with a single click.
  • Instant Articles for Facebook – Add support for Instant Articles for Facebook.
  • Publish to Apple News – Export and sync posts to Apple format.